Let’s be honest—choosing dog food from the supermarket shelf can feel like a game of guesswork. With rows of bright packaging and “complete” promises, it’s easy to grab the nearest shop-brand option and call it a day.
But have you ever stopped to ask: what’s really in that bag?More importantly—is it what your dog actually needs to thrive?
If you’re feeding your dog a standard supermarket brand, this might be the perfect time to rethink what’s in their bowl. At Ultimate Pet Foods, we believe every dog deserves better—starting with what they eat.
🧪 The Truth About Supermarket Brands
Many supermarket-brand dog foods rely heavily on cheap fillers like wheat, corn, and meat derivatives—ingredients chosen more for cost than nutrition.
These ingredients can lead to:
- Upset stomachs or inconsistent stools
- Skin itching or allergic reactions
- Lack of energy or weight gain
- Dull coats and excessive shedding
Your dog may be surviving on it—but are they thriving?
🥩 Why Ultimate Pet Foods Grain Free is Worth the Switch
Our Grain Free Range is designed with health, science, and real ingredients in mind—because your dog’s food should do more than just fill a bowl.
✅ 65% Animal Ingredients: High in quality protein from named sources like Free-Range Turkey and Grass-Fed Lamb, not mystery meat meals.
✅ No Grains, No Nasties: We leave out wheat, corn, and soy, and never use artificial colours, preservatives, or cheap fillers.
✅ Packed With Superfoods: Each recipe includes a blend of 5 natural superfoods like spinach, fennel, and asparagus for vitamins, antioxidants, and immune support.
✅ Supports Sensitive Stomachs: Added prebiotics (MOS & FOS) help support digestive health, especially for dogs with food sensitivities.
🐾 What Makes Us Different?
- Vet-Approved Recipes
- British-made with locally sourced ingredients
- Special options for puppies, seniors, and weight control
- Transparent labeling—you’ll recognize every ingredient
Our foods are made for dog lovers who want the best, without breaking the bank.
ALSO READ: Strategies for Thriving in the Changing Landscape of Land Management
💡 Think It’s Too Expensive? Think Again.
You’d be surprised how little the difference in cost is—especially when you consider:
- Smaller, more nutrient-dense portions
- Fewer vet visits thanks to better digestion and health
- A locked-in price match for 12 months with our new Subscribe and Save
Yes—you can feed better without paying more.
🎁 Try Before You Buy
We’re so confident your dog will love the taste (and you’ll love the results), we offer a FREE Sample Packs to get started. No obligation—just real food, real benefits.
Final Thought
If you care about what’s on your plate, why not care just as much about what goes into your dog’s bowl? Making the switch from supermarket-brand dog food to a grain-free, nutrient-rich diet could be the healthiest change you ever make for your best friend.
Give your dog the upgrade they deserve—explore our Ultimate Grain Free Dog Food Range today.
