You might be the best employer in the world. You might be kind and motivating to your staff. You might be able to create a wonderful company culture and design an ergonomic office. You might even be able to give your staff flexibility, trust, and responsibility. That still doesn’t mean that you are able to create the perfect job advert, though. Then, here are some top tips if you are struggling to write a job advert in the UK.
- Detail the Role
This might sound obvious, but no one is going to go for a role that they do not understand. Rather than being vague about the responsibilities that the position entails and what their daily duties will consist of, it is vital that you are clear and concise when it comes to describing the vacancy in question. This will draw people in and ensure that they know exactly what they are up for. This can help people to find positions similar to the ones that they are looking for or that they have worked in in the past, and can prevent job hunters from applying for jobs that do not suit them.
- Describe Your Company Culture
No one wants to work in an office that feels clinical, hostile, and unwelcoming. When people leave a workplace, the lasting memory that they will have of it is the company culture that they have experienced and what it was like to work there. Rather than simply focusing on what you expect of them, you need to ensure that you also showcase what you can offer them: a wonderful, friendly, and collaborative place to work that will foster their ideas and help them to thrive. However, you should always make sure that your description matches reality, or you might find that your new employees do not stay for as long as you would hope them to.
- List Qualifications and Experience
No matter how lovely a person is, you need to make sure that they are able to perform the job that they are up for. You can filter out candidates effectively by listing all of the qualifications and experience that they will need to thrive in your workplace, including the hard skills that are built into the role. You should also make certain that you check these. Anyone can say that they have the necessary qualifications, only to find that they have no idea what they are doing once they are finally in a job setting.
- Highlight the Benefits of Working For You
There are always going to be pros and cons of working for every company, and what you want to highlight are the pros. You need to make them want to work for you, and almost dream of being under your employ. This means that you need to write down all of the reasons that they might be interested in your firm, whether that be employee benefits, pay rises, or time off- even holiday parties. Remember that the job market is a two-way deal, one in which there are a variety of other jobs on offer if an employee takes a dislike to your firm. You are selling your brand as much as your candidates are selling their own skills.
- Make it Friendly
Your tone in the job advert should reflect the type of company that you are, revealing the friendly face and energy underneath the brand name. While finance companies might want to stick with a more formal and professional tone, newer and creative companies hoping to target university leavers and up-and-coming, skilled employees might want to adopt a more buoyant and friendly approach that can make candidates feel comfortable and excited by your firm. This can also make your job advert stand out. If you are struggling to achieve this, you should look at hiring The HR Dept. This HR company can get you back on track by managing aspects such as your payroll, your employee benefits, and your company culture- as well as your job adverts.
- Explore Career Growth Potential
Not many people want to be stuck in the same role forevermore. It is important to show that there are many career growth possibilities on offer by working at your firm. This could be time off or funding to take certain university courses, great training programs, or online qualifications, or could be potential promotions that will allow them to stretch their capabilities and implement all that they have learned after years in your business. This will encourage them to see a future with you.
